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Defenders of Wildlife Rebrand Design Process

Defenders of Wildlife Rebrand Process

Current Visual Identity

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Competitor Analysis

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Visual Brand Driver

Current                                                                                             Future

   Current                    Future                                                  

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Brand Steering Wheel

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Key Attributes

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Logo Development — 1

Logo Development — 1

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Logo Development — 2

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Color Atmosphere Studies

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Form Studies

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Weekly Process Photos

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Class Presentation

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