Oracle Marketing Podcast Artwork System

Category: Design System | Social Media | Visual

Director: Michael Connors

Co-designer: Zhenmin Li

Role: Early research, concept ideation, visual form exploration, stakeholder presentation

Tasks: Create a system for podcast artwork that embodies the Redwood brand tenets which is consistent and flexible. The system is also extendible to more podcasts coming out in future.

Overview:

We got visual support request and decided to pitch it with a much consistent design system which is well embodied with our brand tenets, responsive, flexible for different social media and extendible to add new podcasts in future. Zhenmin and I also decided not to put too many words or stock images in the design to avoid the new design outdated.



Before Redesign

The previous Oracle podcast had 8 differen inconsistent designs, look and feel, structures, logo placement, typography or brand messages. Oracle Marketing and Social team have the need of expending more pillar specific podcasts into 20. It is the time we explore the new system which has better visual communication, responsive to various sizes and consistent visual languages.

Early Exploration

3 Directions

Icon Style Exploration

Final Design System